June 11, 2016

HOW TO RUN WHATSAPP GROUP FOR SOCIAL MEDIA MARKETING?

Whatsapp has been launched just a few years back and already has around 700 million users. People are registering themselves on Whatsapp on daily basis. It is one of the most used social networks and is known to be the overtaking Facebook messenger. Being the best private chat messenger, Whatsapp has allowed the users to share unlimited messages, videos, pictures, audio messages and that too for free. The best part is that there is no way you can get wrong messages on Whatsapp. You need to be invited to become a contact. Least number of spammers has been reported till today. In this article, we are going to discuss the benefits of Whatsapp group for media marketing. Moreover, Whatsapp groups enable to increase the sales and revenue of businesses.

Create engage a brand persona

You need to create an engaging persona which is going to represent your brand, products, and services. There is a possibility that a brand uses a single contact number to be used on Whatsapp to interact with customers. Making a group on Whatsapp saves the time of sending the same message to so many people at one time. You just have to post in the group and the message will be delivered to all the members at the same time, with just a single click. Brands have been known to advertise their products, services, offers, sales, and promotions by making use of Whatsapp groups. This can be a great way to develop the interest of consumers is knowing more about your brand.

Offer great value

By making use of Whatsapp groups it is easier to offer a great value of product and services to the consumers. Recommendations are easier to be made in groups. Also, brands can offer consumers to join the group against some interesting offer. This is going to be just as a free service to exchange valuable information. For example, a Whatsapp group can be used to file complaints, share sale information, share pictures of new editions and much more.

Relevant content for free

Whatsapp is a free forum to connect and interact. The engagement rate on Whatsapp is higher than Facebook, which is enough to prove that more results can be obtained by making the right use of Whatsapp groups. But, one thing has to be kept in mind that people do not want to stay in the groups that provide useless or uninteresting information. So, make sure you are offering good content using a free forum.

Deliver quick customer service

Whatsapp groups are a great way to provide amazing customer services. When customers report some complaint or have a query related to your products and services, you can make use of Whatsapp groups to answer them. Everyone has internet access, so there is no way you can be late in replying your customer. With the opening rate of 70%, there is guaranteed exposure of your communication with your customer.

The comment cards used by the brands to gather reviews about their products and services often have the contact details. These details can be used in Whatsapp groups to gather direct opinion and satisfy the customer in the long run.

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Bobbie Carroll

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